Logo, Font & Lettering Bible. A comprehensive guide to logo and font design. Initially I was put off by the attitude of the author who explains in the introduction that lettering and logo design is not for common people. Reading further on, I warmed up to his style and by the end of the book I thought he actually has a nice sense of humor. I liked the chapter about the history of type and lettering and marveled at the devices used in the BC era (before computer). There are some very useful illustrator tips and techniques for drawing Bézier curves, which I was not entirely aware of. The chapters about drawing letters made me conscious about the fonts which I use and increased my desire to try lettering myself. Overall this is a very good book for both beginners and experienced designers.
Logo Design Love: A Guide to Creating Iconic Brand Identities. This is a very nice small book about logo design. It was easy to read (took me actually 4hrs to read it cover to cover). I don’t know if it can teach you how to design iconic brand identities but it surely gives nice tips. Visit the website of the author to learn about his logo design process and find good examples of brand identities.
Color Design Workbook: A Real World Guide to Using Color in Graphic Design. I have to admit sometimes I have problems using colors. I have never properly understood the color theory and I often use colors in a way that I personally find pleasing. Even though this is a valid approach it definitely lacks depth. Understanding the meaning of colors can elevate any design. After all, design is about influencing people and making impression. This book for the most part gave clarity to the process of combining colors. I was unaware that to achieve a balanced design an image has to combine colors which add up to gray in our brain. If you don’t know what this means, read this book.
©2013 Sabina R. / Design Garden.