Working on a new banner for a personal blog. It is a complex banner which unites many elements meaningful to my client like – the mountains of Utah, photo camera, Lily (as her daughter’s name), Harry Potter books (her favorites to read), washable baby diapers and more. The theme is “Family of three that loves to read”.

I am often asked about my design process. It is really hard to explain what I do because it has become an intuitive process. From experience I know how to approach the theme and how to make it work. As you can see from the image above: (1) I start by creating the graphics on paper and there is really no composition to the moment when I move them in Illustrator (2). Coloring the banner is one of the last steps (3).